Second, it reinforces the pharmacys new purpose to help customers on their way to better overall health. As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. Here are some key things you should know. I agree. *Lifetime access to high-quality, self-paced e-learning content. Everything you'll ever need in your design resource toolkit. I would like to inform your customers about a re-branding, here is a sample template you can use to write a rebranding announcement letter to customers. We have made it our purpose to grow with intention as individuals and as a team. Therefore the rebranding needs to consider all user personas (youth, middle-aged, senior). Finally, when it's time to rebrand, you'll want to change the brand's voice. Thankfully, even with a rebrand, the logo symbol remained unchanged. The old C-SPAN branding wasnt entirely outdated, especially for a cable news network. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. Airbnbs rebrand reinforces the importance of listening to your customers. This name change is part of our strategy targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients brand identify their position in the marketplace. By writing a Rebranding Announcement Letter, you can ensure that your customers are well-informed about the changes taking place at your company. How to Successfully Communicate to Customers That You're Rebranding Some new startups go through different rebranding phases as a habit and a way of generating publicity. Brand your laptop with one of four new Company X backgrounds [link to newly branded desktop backgrounds]. Why we like this announcement email: Starbucks updated its app with new features, and the company wanted to encourage customers to use it. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. If so, you're in luck. It was also one of the first companies to use chatbots to take orders via social media, meeting customers where and how they spend their time. If you havent led a rebrand before, its probably wise to engage a brand agency or consultant to help guide you through the process and provide an outside perspective and even additional resources.. Its a mistake that you should always avoid. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. Its important to write clear and concise subject lines for announcement emails. Announcement: We are rebranding with a brand new logo and - LinkedIn In order to stay relevant, many businesses have to reinvent themselves when the time comes. What are customers looking for in a business similar to yours? When creating your new brand, also think about why youre doing it. Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. These company announcement email template examples show us how it's done. 7 Best Ways to Announce Your New Website Redesign Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. It not only informs them of the email content, but you can also use it to grab their attention. Tap into new technologies to show customers you are committed to their needs now and in the future.. Use these updated corporate decks for your next presentation [link to new corporate decks]. This step's major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. You can segment them and send customized emails. The task in the upcoming months will be to update all our collaterals, uniforms, business cards, etc with the new logo. On the other, rebranding in digital marketing when done poorly can set you back. As we start this process, wed like to take some time and thank our loyal clients and associates. [name] has been promoted to [new job title]. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. So if necessary, order a new sign that's designed specifically to fit the new logo. Its a chance to refresh your image, update your message, and reach new customers. Examples of rebranding press releases Companies rebrand all the time, so trust us when we say there are plenty of press release examples related to revealing a new brand identity. We send product launch announcement emails to announce the launch of a new product, rebranding, or upcoming product-related event. You can get in touch with him on Twitter. But the times have changed and audiences now look for more meaning in brands than statements. Box 238 On the one hand, it gives you the chance to start fresh, to gain relevancy. We would like to take some time and thank you for your time with us. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. After some in-depth research, market analysis, and talking with some of our clients, we felt the rebranding of Von Watts Graphics will enable us to expand upon our services, accomplish local and global growth objectives, and to foster and develop new client relationships. First thing's first: bring your stakeholders together and hash out the big-picture details of your rebrand. Here's a sample rebranding announcement that will provide a good starting point for you. People subscribe to your email newsletters because they want to know about upcoming events. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. Writing a Rebranding Press Release [+ Examples] Make sure to add a clear call-to-action (CTA). Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Here is list of top rebranding examples from which you can learn and apply them to your own business: Earlier this year, Dunkin Donuts officially became Dunkin.
